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Patterning after Hollywood's movie release windowing, a possibility is to release songs to different formats at differing times:
One strategy [Thomas] Hesse [a Sony BMG executive] mentioned was to utilize different windows when releasing music. This movie industry does this when it has different windows for theaters, rental, purchase and sticking it on poor, defenseless airline passengers on cramped cross-country flights. It would go like this: Sell a $3, 30-second ringtone a month or two before the album is out. A few weeks prior to street date, stick the song on iTunes and sell tens if not hundreds of thousands of downloads for $0.99 each. Then when the album comes out it's business as usual.
This is a fairly reasonable suposition as to what's proably going to be the way of the world (and could I make that sentence any more tenative). I'm not sure as to how I would want to fit in this model, but give me some time to think about it.
Posted by Casper at August 12, 2005 11:56 PM