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I've said it before, but pretty much the only reason why I watch the Super Bowl is for the commercials. This year, there actually was a game, but the commercials were woefully inadequate.
I rather suspect it was the whole Janet imbroglio, but everything was safe, sound and completely boring. The only commerical that even got me to laugh at all was the cat killer one. The monkeys for Careerbuilder were amusing, as was the P. Diddy/Diet Pepsi truck spot. But for the most part, there was no there there.
The only company that even tried anything was GoDaddy. The ad was not in particularly good taste, mostly making fun of the entire 'wardrobe malfunction' concept, but they couldn't have bought this much free advertising. Once the NFL saw the first iteration of the spot, they complained and yanked the second one. Bravo, gentlemen, bravo.
Posted by Casper at February 6, 2005 11:41 PM