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Virgin with VirginDigital.
What's interesting is that Virgin is putting its biggest emphasis on its subscription service, rather than on selling songs one at time for 99 cents a track, as Apple and Microsoft do. It is betting that new customers will join its Virgin Music Club for a $7.99 monthly fee to listen to an unlimited amount of music from Virgin's one-million-track library on their computers.
A premium subscription service that will allow those tracks to be moved to a portable music player, for a slightly higher monthly fee, will be introduced soon.
It'll be interesting to see how Jobs reacts to Branson's foray; Branson clearly has the cash to make this race interesting.
Posted by Casper at September 27, 2004 04:57 PM