August 26, 2004

Downloads with some smarts to it

Madonna leads the way, allowing her music to be downloaded to cell phones without needing a credit card. As the commentary from Pho says

...[This approach pretty much has] all the right elements for a successful formula:

  1. Easy-to-use interface for the customer (just dial 1-900-blah).
  2. Direct billing interface (cell phone bill line item).
  3. 'Closed' content playback architecture: cell phone.

Posted by Casper at August 26, 2004 12:26 AM
Comments