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Madonna leads the way, allowing her music to be downloaded to cell phones without needing a credit card. As the commentary from Pho says
Posted by Casper at August 26, 2004 12:26 AM...[This approach pretty much has] all the right elements for a successful formula:
- Easy-to-use interface for the customer (just dial 1-900-blah).
- Direct billing interface (cell phone bill line item).
- 'Closed' content playback architecture: cell phone.