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What people have to say about you matters. A strange thought, no? A nice PDF going over some ways to make what people say work work for you.
Some highlights:
Have the integrity not to worry about what other people think of you. Good work is the way to build good reputation in a new business. — False. It is not enough to display competence. Reputation depends on people telling stories about you to their colleagues (remember the three players: you, the contact, the colleague). Reputation is unstable over time when not discussed, and too important to leave to chance. Reputation is the lubricant for exercising social capital. Your positive reputation makes people more likely to accept you as the source of new ideas and actions.
For me, quite a few bands that I have found have been by word of mouth (good, of course).
Posted by Casper at August 20, 2004 12:42 AM