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Warner was trying to do the hip thing, enlisting various music blogs (my invitation must have been lost in the mail...) to promote The Secret Machines. They contacted the owners of the blogs and asked them to review the music as well as play it online (oh my! whatever will the RIAA say?!). Warner wins, the bloggers win, everyone wins, right?
Not quite. It seems that they weren't content to let it go at that. Rather, some corporate citizens of Warner pulled an authors-at-Amazon, going around to the aforementioned blogs and basically spammed the comments, saying how great Secret Machines and their music was. Too bad they didn't change their IP from post to post.
Now, Warner looks bad, the bloggers get to claim a fiesty independence and Secret Machines gets way more attention than they could have every gotten otherwise. Hmm... maybe this was the plan all along....
Posted by Casper at August 16, 2004 11:57 PM