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One reason why you would think the industry would be falling all over themselves to hook up with blogs.
"Film companies and music companies are seeing that 18- to 35-year-olds who are smart and have money and buy everything online are almost entirely our audience," says Chiore Sicha, editorial director of Gawker Media, a leading producer of blog content. "Blogs have this shocking demographic that most magazines would kill for."
Ah, but there's that whole RIAA copyright thing. The blogs that really like music like to post mp3s (that's bad), but they build huge buzz (that's good) even while seemingly encouraging people to download music without paying for it (that's bad). So what if it spreads the good word about a band far and wide (that's good)?
Thanks to David for the tip.
Posted by Casper at August 16, 2004 11:21 PM