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In the always challenging effort to try and find new ways to reach an audience, some start-up rock bands are turning to younger and younger audiences.
Posted by Casper at August 17, 2004 12:37 AMIt's Lollapalooza for the lollipop set. Some of the music industry's most promising — or possibly most promising — pop stars are heading to camp in an effort to reach a captive audience of taste-making teens and tweens.
For the past few summers, some of tomorrow's rock stars have been traveling to dozens of day and overnight camps from Pennsylvania to Maine, performing concerts that are either sponsored by their record labels or part of Camplified, a concert tour intended exclusively for camps.