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“It was somewhere in the thick of that fog that I understood that I’m really in the T-shirt business,” Cooley [of the Drive-By Trukcers] said. “Merchandise is now the only way a band can make money. So I tell people that I sell T-shirts for a living, and play music for fun. I also sell stickers and beer Koozies, too. You want to buy one?”
I know from my experience that the merch is where the money is for just about any band. The royalty level on any CD is so low that it's hard to make any money at all on selling music, but there's no royalty for merchandise.
Thanks to David for the tip.
Posted by Casper at July 31, 2004 01:06 AM