July 17, 2004

Some PR tips

As most of my readers well know, from a business perspective the marketing of the music is almost more important than the music itself. To that end, here are some tips:

  1. Relationships are key
  2. You NEED an active, powerful, online presence
  3. You should regularly produce excellent articles of journalistic quality
  4. You need to have your name and stories showing up consistently in GoogleNews and Yahoo! News
  5. Recognize the power of video and audio in helping media sources to choose to call you rather than your competition
  6. Learn to wisely use email to pitch stories
  7. Learn to stand out

Posted by Casper at July 17, 2004 10:25 AM
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