June 29, 2004

What makes a success

This article talks about Broadway productions, but the lesson is applicable to the music world.

The reason one continues while the other closes? Three annoyingly dull answers fit the bill: wildly different operating costs, expectations of the financial model, and underlying purposes for the two productions (nonprofit vs. for-profit).

'Success' is a construct, like so many other catchwords we use in business and art. It's good to keep in mind that arts managers have an essential role to play in that construction.

As always, it's managing expectations.

Posted by Casper at June 29, 2004 12:38 PM
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