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An interesting article on a possible sales strategy for brick and mortar record shops.
Bob can't be the only one who wants in on the digital music action but doesn't want to bet a whole new computer on the proposition. How can we let computer-phobic types into the starting gate? I suppose we could encourage them to send crates of CDs to a ripping service such as RipDigital, then borrow someone else's computer for a one-time transfer onto their MP3 player. Not a bad plan, but it assumes that Bob's done buying music, which I doubt very highly.
The solution is staring us in the face...how about (shock, horror) a music store? Bob and his noncomputing ilk could bring a promotional, uniquely identified flash memory keychain to any cooperating store--Virgin Megastore would be a good place to start--and browse the music while scanning the bar codes on interesting CDs with the keychain. When he's ready to go, Bob would go up to the counter, plug in his keychain and MP3 player into ports beneath the register, and buy the songs (at a discount, since ones and zeros are cheaper to duplicate than CDs).
Thanks to Coolfer Glenn for the tip.
Posted by Casper at June 28, 2004 12:31 AM