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Tim Sweeney has some good thoughts on some things a band shouldn't do if they want to sell their music at a live show.
Posted by Casper at June 4, 2004 12:02 AM[Most artists] continue to make the same mistakes they made before, during and after their shows. For example, using the ideas they got from their fellow artists (who have not even sold as many CDs as they should be able to), they promote their shows in two very typical ways. One, they email the same mailing list they email about every show. Never taking into account that they are trying to get people who work all day to get back in the car, back into traffic and away from their television sets, which provides hours of mindless entertainment. They don't "pre-plan" their shows, so there is no idea of which songs they will be doing (except for a hand printed set list) that will have any value or meaning to their fans that show up. In essence saying to them, we didn't think of you enough to plan anything to inspire you so stand there and watch us for 45 minutes and think we are great. Since nothing was planned or thought out ahead of time, the email will merely say, come to our next show at this place on this day and time. Boy that would really inspire me!
Two, when they decide to try to get new fans to come to their shows they head to the streets with flyers. A piece of paper which states again the place and day and time of the show. Nothing of value, just a piece of paper where no one can hear their music. When some artists do give out CD samplers they forget the verbal tracks expressing who they are as artists and the value in their music. Again not putting in the time or effort to do it correctly so it will be of benefit to them and their fans.