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More good ideas from Andrew...
...[W]hen you look out on an audience at a performing arts event, or watch people enter a museum exhibit, you are not seeing a bunch of qualified prospects for future engagement. Less than half of that room contains qualified prospects, the other half are those they invited to come.
Of course, you may say, there are husbands and wives, arts lovers and their dates, parents and their children, but that's only part of the story. Brown suggests that there are actually two types in any audience -- initiators and responders -- and only one of those two is really likely to buy another ticket.
Like his last set of observations, there is a lot that can be taken away for any musician.
Posted by Casper at May 24, 2004 09:14 PMI used to say, "There are two kinds of people in a ballpark. Those in on the field, and those watching those on the field." But this makes me think there are three kinds of people in the ballpark. I have to rethink my theory.
Posted by: matt at May 25, 2004 12:51 PM