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If this is any indication, the whole online music war might just be over.
More than half of young Americans with Internet access continue to download free music even though they know that they are breaking the law, according to a poll released today.
Eighty-eight percent of the respondents know that most popular music is copyrighted, but 56 percent download it anyway, according to the survey of 1,183 children, ages eight to 18. The survey also found that more kids worry about downloading computer viruses with their songs than about getting in trouble with the law.
Okay, so when over half of the up and coming generation of music consumers choose to download music -- even while knowing it's wrong -- that should be a pretty darn strong indication that the music industry needs to wake up from it's sporific slumber and find the way to answer this need rather than attempting to sue it out of existance (an approach otherwise known as the "ostrich method" -- if we keep our head in the sand, those new fangled thingees won't stop us from following our present business model).
Posted by Casper at May 19, 2004 01:40 PM