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It never ceases to amaze me how little the music business has changed in the last 20 years. Independent labels have been around forever. The godfather of guerilla music marketing, Russell Simmons, has taught well to those who are willing to listen. We independent minded folks learn and innovate. The majors buy... and well, they just buy. No matter how many records you sell, your business plan is just a fad and can be bought, or so they think.
I don't know when it started... It probably was Russell Simmons, but now independent labels are stronger than ever. In the last decade they have become a force to be reckoned with. They embraced the Internet revolution and pinched their pennies while majors squandered their fat bank accounts on lawsuits and competitive startups.
Good advice from a good source.
Posted by Casper at April 11, 2004 04:36 PM