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For some really strange reason, Burger King is running this website. It doesn't even pretend to make sense to me.
Thanks to Fark for the tip.
-- Update --
Okay, I sorta get the site now. You can tell the "chicken" to do something and he will. I entered "Play the trumpet", and almost immediately the guy in the chicken suit pantomimed jazz player doing a trumpet solo.
I have no idea if this is a live site (it would seem to be -- but it could also be a fairly large database of clips using a lexical parser for search matches) and what Burger King would hope to get out of this, but it's interesting.
-- Update 2 --
The good folks over at Boing Boing have done some research on the chicken.