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This one from a professor (Wharton B-school) this time.
Some of the results seem quite surprising, while others are expected. According to the study:
The top albums (over 600,000 copies, top 25%) were helped by the downloading, those with lower than 36,000 copies had a negative effect.
Most people download individual songs, not entire albums. About 90% of the songs on most popular albums are downloaded less than 11 times, and there is a high download concentration toward hits.
Music industry marketing still greatly influences people’s habits, both from a sales and downloading aspect.
Thanks to Eppy for the tip.
Posted by Casper at March 30, 2004 05:49 PM