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Here's an interesting article on the state of radio these days.
When you tune in to radio today, at best you値l listen to a live DJ reading song lists off of a computer monitor, at worst you値l listen to a recording of a DJ reading song lists off of a computer.
The creation of computerized programming and voice tracking technology made live radio obsolete. A music director picks the songs, a technician programs them into a computer, and a DJ comes into the studio, looks at a computer screen, sees the song list, and records熔r voice tracks葉he talking breaks into the computer. It might take half an hour or less to voice-track a four-hour show, which can be run at a later time. The computer inserts the commercials as well.
I can recall my days as a DJ. This fits with what I remember as being the direction of the industry, and it goes a long way towards explaining why most radio stations have a depressing sameness to them (right now, Evanescence's My Immortal will be playing on at least one or two DC radio stations pretty much any time of day).
Thanks to Bat Boy for the tip.
Posted by Casper at March 17, 2004 11:30 AM