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USA Today is reporing that music sales have -- prepare yourself for this shock -- increased so far in 2004.
Album sales last week were up 8% over the corresponding week a year ago and so far this year are up 12% over 2003, according to Nielsen SoundScan. Mid-February registered the biggest sales in any weekly cycle, excluding the Christmas season, since SoundScan began tracking in 1991.
..."The facts are very encouraging," Sisco [president of Neilsen Music] says. "It's an absolute bona fide trend: Everything's up."
If you were to listen to the complaints of the RIAA, you would think that no one buys any CDs any more (well, other than blank ones) and that every single person who listens to music only steals things from the internet.
Also, the article has an interesting marketing observation:
"We [Best Buy] think $10 is a magical price point more closely in line with what consumers think CDs should cost," Arnold [Senior VP of entertainment at Best Buy] says.
Something to keep in mind the next time I go into a studio; when I'm drawing up the budget, I'm going to plan on selling a 10-tune disc for no more than $10 a pop.
Posted by Casper at March 5, 2004 02:22 PM