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Adding to the disturbing trend about TiVo monitoring subscriber's viewing habits (ála Big Brother) comes this bit of news:
TiVo and Nielsen Media Research, the television ratings company, announced a deal Wednesday in which TiVo will provide a breakdown of how some of its customers are using their digital video recorders.
That means Nielsen will find out whether participating viewers are watching ``American Idol'' live or watching it a day later and, more importantly, which commercials they're skipping and which were watched a second time.
I have to say that I am a huge fan of TiVo; it has completely changed the way that I watch TV. But this whole monitoring of data is rather disturbing, to say the least.
Posted by Casper at February 6, 2004 09:45 AM